Long Copy Doesn T Sell

Category: Finance, Mortgages.

You know what I was told when I sent my first ever mailing to the printer? "Who will read all that stuff?

No one s gonna read it all. You ve got way too much copy here. You should trim it down to one page. I told the printer that I was the guy writing the check, and that I knew exactly how to market my mortgage company! No one has time nowadays to read all that! " "And other useless, and WRONG marketing advice! " But you know what? I told him to" print the thing, and call me when it s done! " That first sales letter I wrote was 6, and most of, 500 words it was in 6 point Arial!

Not only did it get read, but it made a lot of money. And you know what? That first mailing cost me$ 5, 000 to mail, and it returned to me 15 times that amount! $75, 0000 in less than 60 days! I had borrowers calling me up saying that they read the whole thing, in 6 point, all 7 pages Arial, as many as 3 times! Oh by the way, I made sure my printer heard all about every check I got too! It must have taken them a couple hours to have done so! Know what I mean?

Some of these people weren t real big readers either! I m talking about Ma and Pa Kettle types. Long Copy Doesn t Sell. Al Bundy s and Homer Simpson s! Most people think long copy doesn t sell, and they re dead wrong! I guess the best ever long copy sales letter ever written would have to be The Holy Bible.

Boring copy doesn t sell. I don t care what your religious beliefs are, but if long copy doesn t sell, how come there are so many people following Jesus 2, 000 years later? Whether you re selling a religion, or a sub- prime refinance. Sales is sales. You d better not bore them, and you d better tell your whole" sales story! "

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